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Frederick Benjamin

Movember Campaign

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Main roles


Project timeline

The brief

Frederick Benjamin, a men's grooming company, was looking to grow their user base through SEO / SEM best practices. Their team needed a media strategy that would allow them to develop a robust customer acquisition funnel. The team at FB understood data and analytics was a critical component of achieving this objective.

Launch project

The challenge

The team at Frederick Benjamin needed someone to execute strategies and gather insights from campaigns. With a treasure chest of media assets. They needed to implement tactics that would strategically distribute their creations.

The solution

I worked with their team to create a media buying process that maximized the effectiveness of their media assets. We created stages in the user buying journey that allowed us to look at the data and make informed decisions about consumer preferences at each point. We also leveraged retargeting tactics to help increase overall conversions. Understanding consumer behaviors allowed us to efficiently identify growth opportunities and craft seamless user journeys.

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