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During the summer of 2013 Viacom Media Network was looking to expand the digital reach of its mtvU brand. mtvU, an offshoot of its parent brand MTV, but geared towards college campuses. Executives at mtvU wanted to explore ways to increase engagement and capitalize on growing trends.
Millenials were spending more and more time consuming content on established social media platforms like Facebook, Twitter, and Snapchat. We spent several months meeting with key-stakeholders within the company - identifying company weaknesses and opportunities in regards to launching a new digital platform.
We developed a concept, devised a strategy, and designed a user interface for an initiative we called mtvU Mascot. MtvU Mascot is a digital platform that would help MTV networks capitalize on digital market trends in the industry and help inspire new thinking within the company.